Earn your wings

The Car Heaven program was created to clear the roads of older, high-polluting vehicles by recycling them responsibly and making way for a cleaner environment. By bringing an eligible, older car to a GM dealer or retailer, you receive $750 towards the purchase or lease of a new GM vehicle.

An Inspired Relationship

General Motors of Canada has been working with the Clean Air Foundation as the exclusive automotive sponsor of Car Heaven, which is a testament to GM's commitment to the environment and leadership in creating environmentally friendly technologies in the automotive industry.

In their first year working together, Car Heaven received three times as much participation as it did in the previous year. GM also helped make the program available in every province as Car Heaven spread its message throughout the country.

Recent success

In 2007, Car Heaven won the Gold Award for Climate Change at the Canadian Environmental Awards and GM was presented with the Waste Minimization Award from the Recycling Council of Ontario.

GM of Canada and the Clean Air Foundation also received the Pyramid Award of Recognition from the Canadian Automobile Association (CAA) for their work on Car Heaven. This is the first time the award was given to a non-governmental organization and it's a great indication of how successful this relationship has been and of how many people have taken notice.