Preferred Pricing

What is GM Preferred Pricing?

GM Preferred Pricing gives employees of select companies throughout North America access to exclusive pricing on new vehicle purchases. General Motors has agreements with hundreds of companies and you may already be eligible. How much can you save?

Well, the discount that you’ll receive is equivalent to GM Employee Pricing. That’s right, you pay exactly what we pay. But before you make a purchase, we’ll walk you through the specifics of your discount to make sure you’re satisfied.

Am I Eligible?

It’s easy to find out if your employer is part of GM Preferred Pricing. Just enter the name of the company by clicking the search tool below. If their name appears in the list, you’re eligible.

See below for Frequently Asked Questions:

Eligible employees pay Invoice Price plus 1.5% of MSRP* on their purchase, lease or finance of an eligible new Chevrolet, Buick or GMC vehicle. To ensure all applicable incentives are passed on to eligible Preferred Pricing employees, the dealership and the employee must both acknowledge the calculation on a special Preferred Pricing worksheet that details all costs associated with the purchase.

You may purchase, finance or lease up to two (2) new vehicles per calendar year.

Certain GM incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. You can redeem your Scotiabank® GM®* Visa®** Card Earnings – subject to GM Card program rules while also combining Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and/or Student Bonus. Contact us for details on current offers.

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.

Almost every new Chevrolet, Buick, GMC car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.
Please contact us for more information.

The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.

You must keep your vehicle for at least six months and 12,000 km.

Unfortunately no, previous purchases are not eligible.

Yes, you can receive Preferred Pricing when you order through us.

To use Preferred Pricing, you will need to provide a valid authorization code from gmpreferredpricing.ca, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your dealer.

Yes. Please contact us for more information about trade-ins.

You may purchase, finance or lease your new vehicle. Please contact us to find out more.